Tuesday, September 20, 2022

On marketing and micro-credentials

I had the great pleasure of being a guest on the Marketing News Canada podcast with marketing and  podcast expert Darian Kovacs from Jelly Academy. We talked about

  • How the rise of micro-credentials is similar to streaming music 
  • The importance of micro-credentials in upgrading and upskilling one's career, and how it serves as a form of continuing education 
  • The demand for both a combination of technical and soft skills
It was a great discussion about the importance of micro-credentials and the role of collaboration and innovation in post-secondary education. 

And in an esprit de l'escalier I am really interested in discussing and learning more about the role of marketing and education more broadly, particularly as it relates to partnerships that support collaborative innovation, upskilling outcomes and work integrated learning. 

My thanks to Darian and Jelly Academy for the opportunity to join the discussion. 

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